 PUBLiC HEALTH CAMPAiGNS
Client: Widmeyer
Communications for U.S. Dept. of Health and Human
Services “Stop Bullying Now” Campaign
Goal: The client wanted to convey the anti-bullying
message to middle-school aged students in schools across
the country by placing an emphasis on the campaign mascots.
Solution: Monsoon worked with a custom toy manufacturer to develop
miniature plush toys that are bundled with printed educational
collateral sent to target schools. Monsoon is the ongoing
supplier for the toys and supporting campaign materials
such as lanyards, T-shirts, water bottles and temporary
tattoos.
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