SPORTiNG
EVENTS
Client: Pro
Cycling Tour and T-Mobile at the San Francisco Grand
Prix
Goal: To
promote T-Mobile as the prime sponsor of the San Francisco
Grand Prix Bicycle Race while highlighting the new “T-Mobile
Hotspot” brand.
Solution: Monsoon
provided 3,000 custom magenta colored cowbells imprinted
with the “T-Mobile Hotspot” logo. These bells were distributed
to fans throughout San Francisco and they kept local
residents’ ears ringing for days.
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