ARTWORK
What format should I send my artwork in?
If you are not sure if you have the correct artwork format just
send it and we will let you know. This is what we prefer:
Digital Files:
- Adobe Illustrator files (vector art) in an EPS format with
all fonts converted to paths.
- Adobe Photoshop files in EPS or TIF format at 300 resolution
in the actual size.
- Please list the fonts used if you know them.
This might work:
- Microsoft Word / PowerPoint / Corel Draw / Freehand or any
other professional design program file.
- Please make sure that you have included any placed images.
This almost never works:
- JPEG / GIF / Bitmap images that you have dragged off of
a website or someone else has given you in a low-resolution
format. We usually have to recreate these logos from scratch
which may incur artwork charges.
Please do not do this:
- Take a small-size, low resolution/jagged image and change
the name to have an ".eps" extension. This does
not change the file type.
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What if I cannot get the artwork in the correct format?
Send over whatever you have and we will evaluate and let you
know what needs to be done. Often times we can recreate your
logo quickly with little or no charge. However, if your artwork
is complex or we have difficulty reproducing it, we may have
to charge you an artwork fee based upon the time spent fixing
it.
What is PMS Color Matching and why does my artwork
spec have PMS numbers next to the color boxes?
PMS stands for Pantone Matching System®. It is the standard
color matching system that allows printers to choose a color
without leaving it up to an individuals’ subjectivity. Each
color in the Pantone® color chart corresponds to a particular
number so that if you say your logo is royal blue, we can pick
an accurate blue to recreate. We have provided an online
PMS Chart. PLEASE NOTE: Because computer monitors display
colors in RGB format, the color that you see on your screen
may not be accurately calibrated to the actual PMS color chart.
What are Set-up Charges?
Custom imprinting your logo on an item requires printing plates,
film, setting up the engraving laser or embroidery tape charges.
These costs are independent of the actual costs of imprinting
and are set-out under the “Set-up” section of your order confirmation.
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